Long-form field reports on AI, product judgment, commerce, design taste, company-building, and the outdoor industry.https://www.halarewich.com/enhttps://www.halarewich.com/essays/the-product-is-becoming-the-easy-part/https://www.halarewich.com/essays/the-product-is-becoming-the-easy-part/A real idea now has to arrive with its go-to-market, its positioning, and a reason this team should be trusted to build it. The last one is the part AI can't hand you: standing in a market you actually belong to.Wed, 10 Jun 2026 00:00:00 GMTProduct JudgmentAIOutdoor Industryhttps://www.halarewich.com/essays/the-wrapper-has-a-shelf-life/https://www.halarewich.com/essays/the-wrapper-has-a-shelf-life/The thin layer between a customer and an API was worth paying for when building it was the hard part. That part got cheap. What survives is the software a customer genuinely can't picture working without.Wed, 20 May 2026 00:00:00 GMTAICommerceProduct Judgmenthttps://www.halarewich.com/essays/building-was-never-the-whole-job/https://www.halarewich.com/essays/building-was-never-the-whole-job/We treated an integration partnership like it mattered, because it did. When Mailchimp acquired us, what they were really buying was a working relationship that had already de-risked itself. That part of the job is the part AI hasn't touched.Wed, 15 Apr 2026 00:00:00 GMTCompany BuildingLeadershipAI