Artifact Product
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Product work on commerce tooling inside a large marketing platform — building for merchants at a scale and surface area an independent startup rarely sees.
↗ Visit liveA chapter spent on the product side of commerce inside a large marketing platform. The shift from running a focused startup to building within scale was its own education: more users, more constraints, more surface area, and a very different relationship between a decision and its blast radius.
The throughline from the LemonStand years held — merchants want the boring things to work — but the lessons about how to ship, prioritize, and reason about risk at scale were new, and they reshaped how I think about product judgment.