Essays & notes on product, AI, commerce & building
I build software companies and write about what I learn at the edges, where product judgment, AI, commerce, and the outdoor world overlap.
Founder of LemonStand, acquired by Mailchimp. CEO at Orbit Apps, building Shopify apps used by commerce brands. I write about AI, product judgment, commerce, design taste, and company-building.
01 Featured
AI made building cheap. That doesn't make ideas less valuable. It makes unfinished ones less valuable.
A real idea now has to arrive with its go-to-market, its positioning, and a reason this team should be trusted to build it. The last one is the part AI can't hand you: standing in a market you actually belong to.
02 Notes
Short observations and half-formed thoughts, caught before they fade.
03 Proof of work
The companies I've built and the products I'm building now.
Founder & CEO · LemonStand
A hosted e-commerce platform for growing brands, built and led from founding through its acquisition by Mailchimp in 2019.
Product · Mailchimp
Product work on commerce tooling inside a large marketing platform, building for merchants at a scale and surface area an independent startup rarely sees.
Founder & CEO · Orbit
Commerce software built in and around the Shopify ecosystem. A return to focused, independent building after time inside scale.
Co-founder & Builder
Software for outdoor-industry pro programs, treating the pro channel as a managed channel of trusted advocates rather than a discount leak.
Founder & Builder
A trail-running coaching app that turns training science into a plan you can actually follow, built solo for runners like me.
About
I build software companies and write about what I learn at the edges, where product judgment, AI, commerce, and the outdoor world overlap.
More about Danny