Work

CEO, Orbit

Appointed CEO when the apps business split from Pixel Union. Full P&L for a multi-million-dollar Shopify app portfolio serving 23,000+ merchants, accountable to Tiny and its board.

• Built Alliance Pro from a customer insight to six-figure revenue with few new resources. Won Simms, AeroPress, Mons Royale, and Jones Snowboards.
• Grew Wholesale Hub at double-digit rates year over year, roughly doubling its revenue over five years. Repricing, feature packaging, retention work, and App Store advertising drove it.
• Increased EBITDA for the whole business by focusing the portfolio. Sunset smaller apps, harvested a legacy app for profit with the board’s agreement, and moved people to growth products.
• Led an established engineering team to agentic development, and added AI workflows in support and marketing.
• Supported acquisition diligence with Tiny’s acquisitions team.

Elsewhere: Alliance Pro, Van Tech Journal

Portfolio Company Advisor, BDC Capital

Advised portfolio companies of BDC Capital’s $300 million IT Venture Fund between Mailchimp and Orbit, alongside independent consulting for early-stage founders and some angel investing.

Head of Commerce & Vancouver Site Director, Mailchimp

Joined through the LemonStand acquisition to lead commerce in Mailchimp’s small-business platform strategy. Reported to the Chief Product Officer and worked closely with the CEO, CFO, and Chief Strategy Officer.

• Defined the vision and strategy for Mailchimp Stores, with a research-backed roadmap and alignment across the executive team. Stores launched to Mailchimp’s millions of users.
• Grew a handful of direct reports into a matrix-managed group of about 60, across engineering, design, product, and project management.
• Opened Mailchimp’s first international office, in Vancouver, as Site Director.
• Helped design an incubation model for entrepreneurial teams inside a large company, and evaluated acquisitions with corporate development.

Elsewhere: Daily Hive

Co-founder, CEO & Board Chair, LemonStand

Co-founded and led a venture-backed e-commerce platform for brands that had outgrown templated checkout. Mailchimp acquired the company in 2019.

• Grew the platform to hundreds of businesses and hundreds of millions in gross merchandise volume. Some merchants scaled to tens of millions in annual revenue.
• Owned strategy and the P&L, and directed product, design, and go-to-market.
• Built an agency partner program and an app and integration ecosystem.
• Raised venture funding, recruited senior leaders, and managed the board and investors.
• Spent a year as Mailchimp’s integration partner before the acquisition. Named to BCBusiness 30 Under 30 in 2016.

Founder & Designer, Limewheel Creative

Grew teenage freelance web work into a design and development agency.

• Led strategy, project management, and design for Yahoo!, Mastercard, Telltale Games, and many small businesses.
• Saw how badly e-commerce platforms served design-led brands. That gap became LemonStand.