Once your software is one prompt away, the subscription becomes a tax.

Nobody churns loudly about a thin SaaS tool anymore. There’s no angry email. They sit with the renewal notice a little longer than last year, realize they could rebuild it with a prompt in an afternoon, and quietly cancel. By the time it shows in the numbers it’s a trend, not a blip. The product that survives is the one a customer can’t picture working without, and that’s built from accumulated context, not features.