Topic CM
Commerce
A decade-plus in commerce platforms, viewed from the merchant's side: catalogs, trust, distribution, and the boring machinery that has to work for the rest to matter.
002 filed on file
Commerce is where most of my operating experience lives. The recurring lesson: merchants want the boring things to work, value accrues to whoever makes the trustworthy infrastructure, and the visible surface is rarely where the durable advantage hides.
01 Essays
Essays filed here
- ES-002 The Wrapper Has a Shelf Life A $29 subscription used to feel like a fair trade. Once a customer can rebuild it with a prompt, it starts to feel like a tax.
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02 Notes