Topic CM
Commerce
A decade-plus in commerce platforms, viewed from the merchant's side: catalogs, trust, distribution, and the boring machinery that has to work for the rest to matter.
003 filed on file
Commerce is where most of my operating experience lives. The recurring lesson: merchants want the boring things to work, value accrues to whoever makes the trustworthy infrastructure, and the visible surface is rarely where the durable advantage hides.
01 Essays
Essays filed here
- ES-003 Agentic Commerce and the Work Beneath the Surface The checkout is the part everyone can see, which is exactly why it isn't the opportunity.
- ES-001 What Outdoor Brands Get Wrong About Pro Programs The pro deal is treated as a discount. It's actually a distribution and trust channel left switched off.
- NO SIGNAL — no reports match that filter.
02 Notes